London

London

24 hours in the heart of London

Insider Guide by Ginza co-founder Sarah Ahern

Many moons ago, when I was a student, I lived on High Holborn, and though the area is constantly changing, this part of the city will always have a very special place in my heart. From Holborn underground station you can explore Covent Garden, Soho, Bloomsbury and Fitzrovia by foot - so it’s great place to start a day of exploring.


Breakfast: try the popular-for-a-reason Hubbard & Bell menu

199 - 206 High Holborn, Holborn, London WC1V 7BW, UK

food & drink
restaurants
Copyright: Soho House

Fuel your body (or cure your hangover) with delicious steak and eggs

Hubbard & Bell serves a comforting selection of breakfast classics, ranging from fluffy buttermilk pancakes to mouth-watering steak and eggs (if you prefer to start the day on a more savoury note).


Insider tip: The delicious Origin Coffee and the selection of cold-pressed juices, including botanical concoctions such as the “Glow”, which contains pomegranate, red grape, guava, ginger, lime, rose and collagen.


Morning: check out the latest exhibition at the British Museum

Great Russell St, Bloomsbury, London WC1B 3DG, UK

museum
history
Copyright: Unsplash

The beautiful central atrium at The British Museum

Samuel Johnson may as well have written that “when a man is tired of the London’s museums, he is tired of life”. The city’s world class museums and exhibitions are numerous, and, unlike in Paris or New York, the permanent collections at the city’s national museums are all free to visit. In addition, the British Museum always has exciting limited-time only exhibitions to keep me coming back.


Lunch: get hooked on Taiwanese buns at BAO Fitzrovia

31 Windmill St, Fitzrovia, London W1T 2JN, UK

food & drink
restaurants
Copyright: BAO

Every Sunday, BAO serve the chicken Ping Paan Platters with salad and dips

London is experiencing a bao-craze and BAO is one of the best places to sample the spongy, sweet and savoury Taiwanese buns. I recommend booking ahead to avoid disappointment.


Insider tip: I love all the items on the menu, but I have a special soft spot for the fried chicken bao.


Post-lunch boost: get your caffeine hit at TAP

193 Wardour St, Soho, London W1F 8ZF, UK

food & drink
coffee
Copyright: Unsplash

Must. Get. Coffee.

In need of the black stuff post bao-feast? I’d recommend TAP for both the coffee and the vibes.


Afternoon: discover the garden squares and striking architecture of Bloomsbury

Gower St, Kings Cross, London WC1E 6HJ, UK

architecture
walks
history
Copyright: UCL

The stunning Wilkins Building on the main University College London campus on Gower Street.

To see the less touristy side of Bloomsbury, spend the afternoon exploring the neighbourhood’s many charming squares and landmark buildings. Click on the map below to discover some of my favourite spots for strolling and people watching.


Dinner: grab a seat at the counter at tapas-bar Barrafina

43 Drury Ln, Covent Garden, London WC2B 5AJ, UK

food & drink
restaurants
tapas
Copyright: Barrafina

Beautifully unpretentious tapas at Barrafina

Barrafina has been delighting foodies and tapas-lovers for years now. The restaurant group has a couple of venues in the West End, but the closest one to The Hoxton, Holborn is on Great Queen Street, just off Drury Lane in Covent Garden. The place is bijou and they don’t take bookings, but don’t be put off by a wait for a table - it will be worth it.


Insider tip: Everything is delicious and there are daily specials, so my advice is just to go with your gut (excuse the pun).


Drinks: nightcap at Freud Bar

198 Shaftesbury Ave, London WC2H 8JL, UK

food & drink
cocktails
bars
Copyright: Unsplash

Refreshing beverages at Freud Bar

Popular with postgraduate students at the nearby London School of Economics, this bar is small, minimalist and a whole lot of fun. Also, the walk back to The Hoxton, Holborn cannot be beat at exactly five minutes.


And when you do get back you might consider one last drink before bed in The Hoxton’s always lively lounge…