Pretty in pink: the most instagrammable places in London

Insider guide by Ginza co-founder Sarah Ahern

Read on to discover of the most unique, instagram-worthy, and unapologetically pink venues in London. Perfect for Valentine’s Day - or indeed any day you need a bit of pink glamour in your life. From bright pink cake shops to a restaurant decorated with boho tablecloths in pink prints and a plush millennial pink tea room come restaurant come cocktail lounge - pink is here to stay.

For more ‘gram-worthy sights, check out our tour of London’s most instagrammable places with local blogger and creative Indie.

Breakfast: EL&N London

239 Brompton Rd, Chelsea, London SW3 2EP, UK

Image: EL&N

EL&N London

This beautiful cafe in upscale Knightsbridge is a gem of rose-tinted beauty. And it’s not just the interiors - try their adorably pink coffee, ‘the ruby latte’, alongside their delicious and (mostly) healthy breakfast menu, which includes fruit bowls, vegan porridge, and beetroot-cured salmon (think pink!) on flatbread.

Coffee and cakes: Peggy Porschen

116 Ebury St, Belgravia, London SW1W 9QQ, UK

food & drink
Image: Peggy Porschen

Peggy Porschen

This cute Belgravia cake shop might have one of the most instagrammed shopfronts in London and is a blogger favourite. The patisserie bears the name of its founder, Le Cordon Bleu-trained pastry chef and cake designer Peggy Porschen. The cakes are as visually stunning as the decor and the selection changes seasonally.

Lunch: Jikoni

19 - 21 Blandford St, Marylebone, London W1U 3DG, UK

food & drink
Image: Jikoni


The decor in this quirky and stylish Indian restaurant in Marylebone is unlike any other Indian restaurant you’ve been to - and the food is delicious too, with an eclectic Indian menu that incorporates influences from Africa, Europe and the Middle East. Featuring colourful printed table cloths (with a definitively pink theme) and rustic furniture, stepping into this restaurant is Wes Anderson meets posh Indian grandma.

Insider tip: Don’t miss their innovative and yummy twists on the classic ‘scotch egg’ (a quintessentially British snack featuring an egg surrounded by sausage meat and deep fried…)

Dinner and drinks: sketch London

9 Conduit St, Mayfair, London W1S 2XG, UK

food & drink
afternoon tea
Image: sketch London


This Mayfair institution, set in an 18th-century townhouse, is the perfect setting for both a romantic date or a fun night out with the girls. Sketch comprises several utterly unique and creative spaces for eating, drinking and merrymaking. Of the different spaces, the most iconic has to be the plush pink Gallery, featuring stunning, velvet-covered millennial pink banquette seating and booths and original artworks on the walls. This place is pricey, but worth it as a treat with a special someone - and there is the added bonus of a potential celebrity sighting…

Insider tip: In addition to dinner and cocktails in the evening, the Gallery is also, if not more, famous for its Afternoon Tea.